In 2024, MS Lending introduced a new level of personalisation with two distinct advent calendar versions: one containing an assortment of 24 miniature alcohol bottles, and another offering a luxurious non-alcoholic chocolate selection. This approach allowed the brand to accommodate varied client preferences while maintaining the same premium look and feel.

The drinks calendar featured premium branded miniatures such as Kraken Rum, Absolut Citron, Bombay Sapphire, Southern Comfort, and Malibu. The chocolate version included indulgent favourites like Tony’s Chocolonely bars and Lindor truffles. Both editions used the same high-spec finish—full CMYK print, anti-scuff matte lamination, and magnetic closure—to ensure a cohesive, luxurious unboxing experience. With 200 units in total, the 2024 collection reflected MS Lending’s ongoing commitment to thoughtful and inclusive corporate gifting.

Following the success of their initial calendar, MS Lending updated the design for 2023 to incorporate a more festive visual direction. New illustrations of Christmas trees, ribbons, gifts, and stars were introduced, seamlessly blending into the brand’s signature orange and blue colour palette.

The logo was made more prominent, wrapping around all visible panels of the calendar to maximise brand exposure. The drawer contents were also refreshed, including an expanded range of premium miniatures such as Courvoisier Cognac, Hendrick’s Gin, Chivas Regal, Southern Comfort, and Tequila Jose Gold. 100 units were produced, packed with care, and fulfilled to ensure each recipient received a well-branded, memorable festive gift.

The inaugural edition launched in 2022, introducing MS Lending’s distinctive orange and navy blue branding through a bold, festive design. Snowflake motifs added a seasonal feel, while the logo placement ensured consistent brand visibility from front to side panels.

Each drawer contained a unique miniature spirit, with no consecutive repeats—building anticipation and surprise throughout December. The drinks lineup included premium brands such as Baileys, Jack Daniels, Absolut Vodka, Hendrick’s Gin, and Kraken Rum. A total of 80 units were produced, setting a strong foundation for future campaigns and establishing the calendar as a standout piece in MS Lending’s festive marketing.

Magellan managed the full end-to-end production and fulfilment process across all three years—handling everything from print and assembly to packaging and UK-wide delivery. Each calendar was placed in protective wrap, bubble-packed, and shipped via tracked, signed-for delivery services to guarantee a premium unboxing experience.

Client feedback was overwhelmingly positive. Recipients praised the calendars for their creativity, quality, and presentation. As a result, MS Lending successfully used these luxury advent calendars to strengthen brand loyalty, stand out from competitors, and create a personal connection with their audience during the busiest time of year.

Summary of Achievements

Over three years, Magellan produced more than 380 custom luxury advent calendars for MS Lending Group—each representing a seamless fusion of premium packaging, strategic branding, and festive spirit. By evolving the visual identity year-on-year while maintaining structural consistency, the brand was able to deliver a gifting experience that felt fresh, tailored, and consistently high-end.

With a successful three-year partnership behind them, MS Lending and Magellan are now preparing for the launch of their 2025 branded advent calendar collection. This next edition will feature enhanced personalisation, new content formats, and the same commitment to luxury design and premium client experience.

Stay tuned to discover how we’re continuing to raise the bar in corporate advent calendars, bespoke festive packaging, and branded gifting solutions designed to leave a lasting impact.

Our Case Studies

Latest Blog Posts