Kalla & The Goal
Trusted by many, Kalla (pronounced “shell-ah”) is a Swedish healthcare company known for its science-backed probiotics and supplements. They specialise in various health areas like hormone health, digestion, stress/mood management, immunity, and skin health. Kalla sought to enhance their elegant healthcare packaging to leave a lasting impression their loyal customers. They wanted packaging to be made from eco friendly kraft paper, reflecting their commitment to a healthy lifestyle, and this is exactly what we did for them.
The luxurious packaging solutions we helped them create included food-grade tubes in various sizes tailored to each product, a slipcase and tray for liquid supplements, and a mailer box. The mailer box, in particular, is the perfect strategic tool for social media marketing; this bespoke healthcare packaging beautifully symbolises Kalla’s dedication to both quality and sustainability.
Tube Packaging
Kalla introduced a new product line of casuals aimed at healthcare areas such as hormone regulation and cycle syncing; to create a cleaner look for this line, they opted for custom branded butted tubes with rolled ends. Tube packaging offers multiple benefits, including protection, hygienic dispensing, and versatility, which appealed to Kalla. For this healthcare project, the tubes were available in three different sizes, two of which were part of the cycle sync range. These tubes featured beautiful design finishes using soy bean ink on 15-0gsm kraft paper.
These branding choices align with Kalla’s commitment to being vegan and eco-friendly, upholding sustainable and cruelty-free methods. The design and packaging not only enhances the aesthetic appeal, but also reflects Kalla’s brand values. By choosing eco-conscious materials and processes, Kalla ensures that they reach customer satisfaction.
Supplement Slip-Case & Mailer Box
Kalla sought to create luxurious slip-cases to highlight their powder supplements, focusing on instant relief and immune health; they chose slip-cases because of their exciting nature, allowing products to be revealed with a white silk pull ribbon. Kalla wanted two slightly different designs for their supplements, one in colour-printed ‘satogami’ and the other in ‘rust, both on 81g uncoated paper. Although the artwork varied slightly, the designs complemented each other and aligned with Kalla’s brand image through the use of white foil stamping and a debossed logo.
Recognising the importance of security when shipping these high-end healthcare products, Kalla introduced branded mailer boxes. These boxes featured a removable cardboard fitment and a sticky tear-off strip to ensure no damage occurred during transport. Showing their dedication to quality.
The Outcome
The creation of this luxurious packaging project for Kalla perfectly reflected their products, brand name, and reputation by implementing eco-friendly packaging and gorgeous, calming colours. The designs on the tubes, slip-cases, and mailer boxes were strategically chosen to be showcased on social media due to their aesthetically pleasing nature, providing to be a key marketing tool. This visually appealing packaging not only highlights the premium quality of Kalla’s healthcare items but also aligns with their brand values.
Our collaboration with Kalla has demonstrated that healthcare packaging and products can indeed be luxurious; this partnership, which we’ve had the honour to work on, underscores our dedication to quality and sustainability. As a result, Kalla has become a loyal and retuning customer to We Are Luxury Packaging, due to the success of our efforts.
