RReady & The Project

RReady, a company based in Germany, is dedicated to empowering employees and clients with the skills needed for innovation leadership. With a global presence and a successful track record of working with 40 clients across 15 countries, RReady is recognised for its forward thinking approach. 

To support this ‘KickBox’ program, RReady focuses on creating an inspiring workspace the right tools and guidance to enhance their creativity. One innovative solution they’ve adopted is the used of luxurious video boxes with 7-inch screens, which are used to package their branded tools and merchandise. This method is especially crucial in today’s rapidly evolving and competitive business environment, where the ability to generate new ideas is the key to long-term success. 

This strategic project plays a pivotal role in the success of their ‘KickBox’ programs. 


The Promotional Items

As part of their KickBox collection, RReady strategically placed a variety of promotional items at the bottom of each box, encased by protective foam boarders. This thoughtful arrangement within the video packaging not only adds an element of surprise but also improves the overall presentation and safety of the items. 

 These included marker pens, pencils, socks, and paper clips, all chosen to boost brand recognition and foster long-lasting relationships with recipients. By including these appealing yet practical items, RReady aims to leave a memorable impression that encourages ongoing engagement. 

Magellan supported this initiative by creating a diverse range of products to complement RReady’s efforts. The assortment to complement the other merchandise items were notepads, metal-screw-lids water bottles, mugs, sweaters, coasters, and large Boxley teddy bears. This array of products aided RReady’s promotional campaigns, enhancing their ability to connect with and impact their audience effectively. 


KickBook Tool Boxes

Discover how RReady leveraged video boxes into their merchandise strategy, to amplify the unboxing experience for the recipients. The KickBox toolboxes, offered in vibrant red, yellow, and blue, incorporated seven inch HD screens that make the project explanations more engaging and clear. These boxes are a central feature in their innovation programs, designed to captivate and inform.

The video boxes are bilingual, supporting both German and English, and they house various items including a guidebook, templates, gadget cards, and stickers. Each item is branded with RReady’s logo and their mascot, Boxley, to maintain a consistent and professional look. 

Furthermore, each ToolBox includes a unique shelf that lifts to reveal a personal message from RReady, enhancing the personal connection with the recipient. The box also features an auto-play video with play/pause and volume controls, and a ribbon for easy opening. Additional buttons linked to different parts of the video are strategically placed to trigger innovative ideas, making the ToolBoxes not just informational and inspirational. 


The End Result

The promotional items distributed in RReady’s ‘KickBox’ programs were met with high levels of satisfaction and received positive feedback from recipients. This response not only led to increased engagement among participants but also aided the generation of innovative and fresh ideas. This outcome underscores the strategic importance of carefully selected promotional products and luxurious video packaging, in emphasising program experiences. 

These efforts have notably increased the visibility and awareness of RReady’s brand and their products, portraying the significant benefits of adopting merchandise into various projects. This strategy has been crucial in boosting RReady’s market presence, reinforcing their identity, and drawing more interest in their programs. 

The success of this partnership and the results it achieved have led to RReady becoming an upmost loyal client of Magellan; this relationship showcases their trust and commitment to our hard work and high-end products.  



Our Case Studies


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Spritz Studio

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The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.