Primark x Josh Denzel 

For the past two years, Primark, a global leader in clothing, home, and beauty products, has been in collaboration with Josh Denzel, designating him as their sportswear ambassador. Together, they embarked on an exciting venture, introducing an NBA-themed collection that resonated with fans worldwide. Josh Denzel, known for his successful career in commentating NBA games and his work with various television networks and social media platforms, has become synonymous with the sport. To emphasize their profound commitment to this partnership and the world of NBA, Primark conceived luxurious Video Presentation Boxes to showcase their latest collaborative work.

These tailor-made Video Presentation Boxes stand as tangible symbols of Primark’s unwavering dedication to attention to detail. They encapsulate the core essence of their partnership with Josh Denzel, highlighting their shared passion for NBA. Beyond being mere packaging, these boxes are a testament to their devotion and illuminate the seamless blend of sports and fashion.

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To align the Influencer Presentation Boxes with the unique collaboration between Primark and Josh Denzel, specific specifications were meticulously chosen to ensure that the packaging impeccably complemented the essence of the collection. These specifications included a Four Board Case and Tray, a Magnetic Closure for a sleek and secure opening experience, and internal dimensions of 400x300x160mm to accommodate the contents perfectly.

With a 10″ IPS Screen and three buttons for play/pause and volume control, the boxes offered an engaging multimedia experience. They were also pre-loaded with video content and boasted a generous 16GB memory. Full CMYK printing was used to ensure vibrant and accurate colours, while a matte lamination finish, embossing, and foiling techniques added a touch of luxury. Finally, a black side ribbon provided a finishing flourish to these exceptional presentation boxes.


The Print

In line with Josh Denzel’s dedication to the NBA and the collaboration’s overall aesthetic, the external appearance of the boxes was inspired by basketball imagery. This theme was brought to life through a combination of foiling and embossing techniques. The presence of Primark’s and Josh’s names against a sophisticated black lamination finish created a striking contrast that radiated luxury. The meticulous attention to detail in crafting these boxes underscored the substantial commitment and dedication to ensuring the quality of their design creations.

The result is a presentation box that flawlessly captures the collaborative vision of Primark and Josh Denzel, serving as a tangible representation of their shared dedication and passion for their NBA-inspired collection. These boxes embody the fundamental qualities of luxury and craftsmanship that define their partnership, making them more than just packaging—they are works of art that tell a story of creativity, dedication, and shared enthusiasm.


YouTube Video

If you’d like to dive deeper into the intricacies of our custom video influencer box created for the Josh Denzel collaboration with Primark, we invite you to watch our informative YouTube video featuring our Managing Director, Lee.

In this video, Lee provides an in-depth exploration of the box’s design, features, and the creative process behind this exciting collaboration. Don’t miss out – head over to our YouTube channel now to gain valuable insights into this remarkable project!



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The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.