Luxury Gaming Packaging

In today’s competitive market, businesses are constantly seeking innovative ways to captivate their target audience and enhance their brand image. One effective strategy that has gained popularity in recent years is the use of luxury gaming and games packaging. These high-end packaging solutions go beyond the ordinary and offer businesses a unique opportunity to stand out. Among the options available, businesses can opt for materials like wooden or rigid board to create packaging that exudes sophistication and quality.

When it comes to luxury gaming and games packaging, businesses have a wide range of customisation options at their disposal. They can tailor the packaging to perfectly align with their brand identity, product specifications, and target market. Customisation can include choosing the type of material, such as polished wooden boxes or sturdy rigid board, which not only adds to the aesthetics but also provides a premium feel to the product. Additionally, businesses can incorporate embossing, foil stamping, unique textures, and vibrant colours to create packaging that is not only visually appealing but also tactilely engaging.

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Why Games Packaging?

The benefits of investing in luxury gaming and games packaging are manifold. Firstly, it elevates the perceived value of the product, making it more enticing to consumers. When customers receive a game in a beautifully crafted wooden box or a meticulously designed rigid board package, it conveys a sense of exclusivity and quality, which can justify a premium price point. Moreover, luxurious packaging can enhance the overall unboxing experience, leaving a lasting impression on customers and encouraging them to share their excitement on social media, thereby boosting brand visibility and engagement.

Furthermore, luxury packaging is an excellent way to reinforce brand loyalty. When customers associate a brand with premium, well-crafted packaging, they are more likely to return for future purchases and become advocates for the brand. Additionally, environmentally conscious businesses can opt for sustainable luxury packaging materials, further appealing to eco-conscious consumers. In summary, luxury gaming and games packaging offer businesses a compelling avenue to differentiate themselves in the market, enhance their brand image, and ultimately drive sales and customer loyalty.


EA Sports

Electronic Arts (EA) partnered with the NFL to release NFL Madden 23, a tribute video game to the late John Madden. Despite his passing, EA maintains exclusive NFL simulation game rights, with Madden NFL still captivating fans. To introduce Madden NFL 23, EA collaborated with Magellan to create a standout video package.

This package features a finely crafted video box with custom CMYK print, AstroTurf lining, a 7-inch screen, and four immersive John Madden tribute videos. It includes a tribute shelf, custom merchandise, and has received rave reviews from influencers and gaming journalists. This collaboration not only honours Madden’s legacy but also underscores EA’s commitment to delivering an exceptional gaming experience that resonates with fans and enthusiasts. The luxurious video package stands as a testament to John Madden’s enduring impact and the timeless appeal of Madden NFL.

EA Sports Influencer Video Boxes


Paddy Power

Paddy Power, an Irish betting company with a strong presence in both Ireland and the UK, approached Magellan to design a presentation box for the 2024 PDC World Darts Championship, an event sponsored by Paddy Power. Their goal was to distribute darts boards and other celebratory items to their clients in a way that exuded excitement and luxury, aligning with the competitive spirit of the championship.

For this unique presentation box, Magellan carefully selected various specifications and details to create an impressive final product. The box featured a digitally printed B Flute design measuring 700x700x70mm, with small printed pillow packs, resealable clear bags, and a header card for added visual appeal. Inside, recipients found a dartboard protected by foam lining, along with three darts, hanging hardware, screws, and sachets of polyfiller for a seamless and enjoyable experience.

The beautifully printed presentation box not only commemorated the 2024 Darts Championships but also showcased Paddy Power’s commitment to quality and attention to detail. It served as an effective marketing tool, encouraging individuals to choose Paddy Power for their betting needs during the tournament, likely generating buzz and word-of-mouth promotion.



Introducing our PlayStation 5 Luxury Boxes, thoughtfully designed to enhance your gaming experience with meticulous craftsmanship. These boxes are a fusion of functionality and sophistication, featuring a 4-Part Magnetic V Cut Case and Base tailored to securely accommodate your PlayStation 5 and accessories (internal dimensions: 440 x 230 x 75mm). Crafted from durable 3mm unlined grey board, these boxes prioritise longevity.

But the presentation doesn’t stop there; the outer case showcases a captivating full-colour print on 140gsm uncoated paper, boasting a luxurious soft-touch matte finish and enhanced with spot UV embellishments. Inside, a 2mm black-lined grey board fitment ensures the safety of your items, while a 350gsm printed topper, complete with a soft-touch laminate, adds a final layer of elegance. With a 2mm black core board plinth designed to cradle your PlayStation 5, our luxury presentation boxes stand as a testament to exceptional quality, meticulous craftsmanship, and stunning design.

PlayStation Luxury Presentation Boxes


Lindstrom VR

In the VR world, Lindstrom, a visionary leader, entrusted us with crafting exceptional customised large video boxes. These meticulously designed boxes proudly displayed the Lindstrom emblem, symbolising their commitment to quality and innovation. Featuring spacious A3 dimensions with a 50mm depth, they housed essential VR components, including vivid 10-inch HD screens and a light sensor for uninterrupted viewing, all with 1GB of memory. Sleek black side ribbons made unboxing effortless.

Our design precision went beyond aesthetics, showing our unwavering dedication to Lindstrom’s exceptional VR experience. We ensured flawless presentation of both the VR headset and controller for a seamless unboxing. The matte black finish exuded sophistication, aligning perfectly with Lindstrom’s identity. Embossed branding and spot varnishing added unique elegance, turning each video box into a work of art, embodying Lindstrom’s commitment to innovation and excellence. These boxes symbolised Lindstrom’s unwavering dedication to an exceptional VR journey.



Our Case Studies


We designed a Hexagonal LED Acrylic Presentation Box and an Infinity Mirror LED XIX Acrylic Presentation Box, setting new presentation standards for XIX's bottles and glasses, enhancing the sense of indulgence and extravagance.

Spritz Studio

Spritz Studio, a renowned creative agency, showcases their commitment to enhancing client relationships through personalised presentation boxes like the No.3 Gin box, known for its unique design, sturdy construction, and elegant materials.


Discover opulent wooden boxes, elegantly designed to secure and showcase 6L whiskey bottles with sophisticated copper hardware for style and protection, marrying beauty and function in a high-gloss finish that radiates prestige and refined taste.

The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.