The Spirit Co & The Project

Recently, The Spirit Co, a distillery located in Northern England, became a part of the Lancaster Group, the UK’s premier wine and spirits organization. This partnership is built on a commitment to procure the finest spirits globally, aiming to deliver exceptional quality to their customers at competitive prices.

Furthermore, The Spirit Co offers an array of premium whiskeys sourced from a variety of countries, including Japan, the United States, New Zealand, Sweden, among others.

In addition, Magellan has contributed to enhancing the Spirit Co’s name by developing luxurious presentation boxes. These boxes, designed for their latest Single Malt Scotch Whiskey, serve to encapsulate and showcase the whiskey, mirroring their brand’s high-end image.


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the spirit co & the project

The Specifications

Each specification for these luxurious presentation boxes was carefully thought through down to the last detail, encompassing both the aesthetic finishing touches and the practical aspects.

The boxes, featuring an elegant Part Book-Style V-Cut design, boast internal dimensions of 245mm x 155mm x 105mm. Their exterior is a sophisticated plain black, complemented by gold foiling both inside and out, adding to their luxurious appeal.

Inside, a custom foam insert ensures the whiskey bottle is securely held in place, while a 15mm satin ribbon facilitates easy removal, marrying convenience with elegance.

Enhancing the design further, a dedicated pocket has been incorporated to hold valuable information about the whiskey. This thoughtful addition enriches the recipient’s experience by making the unveiling of the whiskey not just an elegant affair, but also an informative one.


The Finer Details

The Spirit Co recognized the importance of both presentation and experience in packaging. By matching their premium whiskey with equally high-quality packaging, they sought to add distinctive features that would elevate the product’s overall image to the highest level.

Bespoke Foam Fitment – Considering these whiskey bottles were given to Spirit Co’s most valued customers, the security of the packaging was paramount. To address this, a custom foam fitment was integrated into the design; this solution provides a secure housing for the whiskey bottle, greatly reducing the risk of damage. Reinforcing Spirit Co’s image of luxury, by ensuring the product arrives in pristine condition.

Gold Foiling – Gold foiling signifies luxury and brings a premium quality to the whiskey packaging, offering a sense of sophistication to those who receive it. This detail shows a meticulous attention to detail and thoughtful consideration in how it complements the whiskey, distinguishing it from standard packaging. The foiling’s ability to resist fading and wear ensures that the packaging maintains its flawless condition over time.



The End Result

The premium packaging met all of Spirit Co.’s goals, successfully grabbing the target audience’s attention and boosting brand recognition. Its blend of luxury and protection accurately reflected the brand’s ethos and values, achieving an ideal equilibrium between opulence and safety.

These upscale packages, as anticipated, proved to be a strategic success in marketing, thanks to their appealing design. Their effectiveness in attracting customers underscored the importance of thoughtfully designed packaging in enhancing a brand’s visibility and engaging consumers.

If you’re looking to design stunning presentation packaging, particularly for premium spirits, please don’t hesitate to get in touch with us to discuss quotes and explore how we can assist you!



YouTube Video

For those interested in the collaboration between Magellan and ‘The Spirit Co’, and the design of our beautiful drinks packaging, we encourage you to view a YouTube video dedicated to the project. This video reveals the intricate details of the design process, including the luxurious gold embossing, the custom-fit foam interior, and the choice of materials. Our goal was to create packaging that not only embodies luxury but also meets ‘The Spirit Co’s’ exacting standards.

By viewing this video, you’ll get an up-close look at the luxurious features of the packaging and understand the careful thought and meticulous planning that went into its development. You’ll see how our product’s design transcends ordinary packaging to become a symbol of sophistication and high quality.

Watch the youtube video here

youtube video

Our Case Studies


We designed a Hexagonal LED Acrylic Presentation Box and an Infinity Mirror LED XIX Acrylic Presentation Box, setting new presentation standards for XIX's bottles and glasses, enhancing the sense of indulgence and extravagance.

Spritz Studio

Spritz Studio, a renowned creative agency, showcases their commitment to enhancing client relationships through personalised presentation boxes like the No.3 Gin box, known for its unique design, sturdy construction, and elegant materials.


Discover opulent wooden boxes, elegantly designed to secure and showcase 6L whiskey bottles with sophisticated copper hardware for style and protection, marrying beauty and function in a high-gloss finish that radiates prestige and refined taste.

The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.