Corrugated Advent Calendar Packaging for Drinks Brands
Nitro Slushies required a custom advent calendar with bold presence, but without the higher investment associated with rigid board luxury formats. The objective was to create premium-looking advent calendar packaging that felt impactful and brand-led, while remaining commercially viable for larger production runs.
This project focused on delivering a visually strong packaging solution that functioned as both protective packaging and a brand marketing tool. The calendar needed to create excitement across the festive season while prioritising cost efficiency, structural integrity, and practical distribution.
Structural Design Using Corrugated Board Materials
The final solution was a portrait-format corrugated advent calendar designed to hold 24 full-size cans with stability and ease of access.
The outer structure was manufactured using 200gsm E fluted board, providing a strong yet lightweight shell. Internally, a specifically engineered 150gsm B flute divider framework ensured each can remained secure throughout transport, handling, and daily opening.
With final dimensions of 620mm x 240mm x 140mm, the calendar delivered significant shelf presence while remaining suitable for efficient packing and palletisation. Integrated perforated doors allowed for seamless daily reveals without compromising strength or alignment.
By choosing corrugated materials, Nitro Slushies achieved an affordable alternative to rigid board packaging while maintaining a professional and polished appearance.
Print Production & Practical Finishing Techniques
To maintain bold colours and uniform branding, the calendar was produced using high-quality lithographic printing across all outer panels.
A machine varnish coating was applied to protect the printed surface and maintain presentation quality through frequent handling. This approach allowed for enhanced durability and visual clarity without adding excessive finishing costs.
The completed calendar delivered impactful presence at retail level while remaining cost efficient to produce at scale. The project demonstrates how custom corrugated advent calendar packaging can provide a strategic alternative to luxury packaging formats while still achieving premium-looking results.
