Paddy Power x PDC World Darts Championship
For the biggest event in the darts calendar, Paddy Power set out to create a high-impact promotional package that would leave a lasting impression on VIP clients and partners. As title sponsor of the 2024 PDC World Darts Championship, the brand wanted to go beyond conventional gifting and deliver a memorable experience that reflected the excitement, humour, and bold personality Paddy Power is known for.
Working closely with Paddy Power, we designed and manufactured a premium custom presentation box built around a regulation dartboard. The brief called for packaging that was visually striking, robust enough to house large-format contents, and engaging from the very first interaction. The result was a branded packaging solution that captured the energy of the championship while reinforcing Paddy Power’s position as a leader in sports sponsorship and immersive brand engagement.
Custom Dartboard Packaging – Large Format Printed Presentation Boxes
To securely and attractively house the dartboard and accessories, we developed a bespoke large-format B Flute presentation box in a pizza-box style design. Measuring 700 × 700 × 70mm, the structure offered both generous internal capacity and excellent strength—ideal for transportation, presentation, and long-term use.
Key specifications included:
- Full-colour digital print for bold, instantly recognisable branding
- Durable B Flute corrugated board for enhanced protection
- Custom internal compartments to keep all components securely in place
- Printed pillow packs and resealable clear bags for added structure and polish
- A branded header card to guide recipients through the contents
Every visual and structural detail was carefully considered to mirror the intensity, competition, and theatre of the World Darts Championship. From the scale of the box to the punchy graphics, the packaging was designed to make recipients feel like VIPs the moment it landed in their hands.
What’s Inside – A Complete Branded Experience for Sports Fans
Inside the presentation box, the layout was engineered to balance protection with engagement. The regulation dartboard sat securely within bespoke foam fitments, accompanied by a curated selection of branded accessories designed to enhance both usability and brand impact.
The contents included:
- A set of three branded darts
- Hook and screws for wall installation
- Sachets of polyfiller, thoughtfully included to support easy and worry-free installation
- Instructional and promotional print materials to complete the experience
This attention to detail ensured recipients could set up and enjoy the dartboard immediately, while strengthening the emotional connection between the brand, the event, and the end user. The final outcome was a multifunctional promotional box that delivered lasting value—long after the championship had ended.
