Formula One Packaging

Luxury Formula One packaging gives brands, hospitality providers and sponsors a powerful way to elevate their presence within the world’s most prestigious motorsport. With F1 known for its exclusivity, precision and spectacle, the packaging used to deliver paddock passes, VIP credentials and branded merchandise must match the level of excitement that surrounds the event itself. Our bespoke solutions transform functional items into premium experiences, ensuring every guest begins their journey with a sense of anticipation and luxury.

Every project is designed around your exact needs — whether you require presentation boxes for individual paddock passes, multi-tiered hospitality kits for event guests, or full activation packs for brand partners. Through premium materials, refined finishes and carefully engineered interiors, we create packaging that amplifies your brand while reinforcing the prestige of the Formula One environment.

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FORMULA ONE PACKAGING

Customisation and Benefits

Our customisation capabilities allow you to create packaging that is entirely unique to your brand. From rigid board and textured papers to soft-touch laminates and leatherette finishes, every material is selected to achieve a luxurious tactile feel. Foiling, embossing, debossing and spot UV enhance the details, while clever opening mechanisms and magnetic closures add a refined finishing touch.

Inside, we design precise inserts and compartments that hold each component securely. This makes it easy to include paddock passes, lanyards, merchandise, printed documents or personalised messages in a clean, elegant format.

Why brands choose custom F1 luxury packaging:

  • Enhances the perceived value of passes and gifting
  • Creates a memorable unboxing moment that builds anticipation
  • Protects delicate items during transport and handling
  • Strengthens brand identity through premium materials and finishes
  • Offers long-term keepsake value for guests and partners

Combined with our fulfilment service, the entire project flows smoothly from concept to creation to delivery.

CUSTOMISATION AND BENEFITS

Paddock Pass Packaging

A paddock pass is one of the most coveted credentials in global sport. Its presentation should feel equally exclusive, and that’s where our tailored paddock pass packaging excels. We design presentation solutions that turn the handover of a pass into a highlight moment — a reveal that mirrors the anticipation of entering the paddock itself.

Our boxes and folders are crafted to feel substantial and premium, using luxury materials and soft-touch finishes that heighten the tactile experience. Custom inserts ensure passes and lanyards sit perfectly in place, creating a strong visual impact the moment the lid is lifted. Additional pockets or compartments can house hospitality schedules, welcome letters or race-day guides without compromising the refined layout.

Subtle enhancements that elevate the experience:

  • Tiered designs to differentiate general hospitality, VIP or corporate access
  • Personalised cards or messaging for an added sense of exclusivity
  • Rigid structures that protect passes during distribution
  • Packaging designed to be kept long after the event as a memento

PADDOCK PASS PACKAGING

Other Paddock Pass Examples

These paddock passes are examples and mockups from previous concept designs. We can create completely bespoke passes based on your branding, inspiration, or any ideas you have in mind.

Branded Merchandise Packages

Branded merchandise plays an essential role in extending the Formula One experience beyond the paddock. We create bespoke merchandise collections designed specifically for race-week hospitality, sponsor activations and premium gifting. Each item is chosen and customised to reflect your brand identity and align with the tone of your event.

Whether you need apparel for guests, luxury stationery, lifestyle accessories or premium keepsakes, we ensure everything feels cohesive and high quality. These items can be integrated directly into your presentation box, creating a complete package that feels carefully curated.

Popular merchandise options include:

  • Apparel: caps, T-shirts, jackets and softshells
  • Lifestyle gifts: pens, notebooks, drinkware, wallets, tech accessories
  • Travel-related items: luggage tags, passport holders, wash bags
  • Seasonal touches: branded Christmas baubles, ornaments and festive presentation pieces

This allows your brand to extend its presence beyond the event and create memorable, lasting impressions.

Other Branded Merchandise & Apparel

Shown here are sample merchandise and apparel concepts designed to demonstrate the quality and customisation options available. Every item can be created uniquely for your brand, from fabrics and colours to print, embroidery and packaging.

Fulfilment & Turnkey Solutions

For brands needing a complete, stress-free service, our fulfilment offering ensures every kit is assembled, packed and delivered with exceptional precision. Formula One events run on tight, immovable schedules — and our fulfilment process is built to meet those demands with accuracy and reliability.

We manage everything from packing multi-item hospitality kits to storing stock, quality-checking each unit and distributing locally or internationally. Whether you need boxes shipped individually to guests or large batches delivered directly to a venue, we ensure your project arrives perfectly presented and right on time.

Our fulfilment service includes:

  • Kitting and assembly of complex multi-item packs
  • Secure storage and stock management
  • Careful quality control at each stage
  • Worldwide distribution to individuals or event locations
  • Flexible delivery options to support multi-day race programmes

With our end-to-end approach, your brand maintains a premium presence at every touchpoint — without the logistical burden.

Our Case Studies

XIX

We designed a Hexagonal LED Acrylic Presentation Box and an Infinity Mirror LED XIX Acrylic Presentation Box, setting new presentation standards for XIX's bottles and glasses, enhancing the sense of indulgence and extravagance.

Spritz Studio

Spritz Studio, a renowned creative agency, showcases their commitment to enhancing client relationships through personalised presentation boxes like the No.3 Gin box, known for its unique design, sturdy construction, and elegant materials.

OFC

Discover opulent wooden boxes, elegantly designed to secure and showcase 6L whiskey bottles with sophisticated copper hardware for style and protection, marrying beauty and function in a high-gloss finish that radiates prestige and refined taste.

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